Who we are
We are an organization that works in partnership with businesses, government, regional institutions and local communities with the aim of bringing greater benefits for people and destinations through tourism.
We create and enhance destination brands, events and tourism products through creative development as well as enriching personalized stakeholder engagement by following a sustainable and local approach.
We bring together travel businesses, suppliers, community groups, governments, local authorities and more to develop practical solutions which maximize the benefits and minimize the negative impacts of tourism in destinations. We work with those who plan and manage tourism in a way that ensures they can:
• Identify, measure and manage the impacts of their tourism activities;
• Embed sustainability into core policies, supporting frameworks and operational practices;
• Share the results of their work with their peers and competitors, inspiring change in others.
We work for a future where tourism brings greater benefits for the local community through a sustainable approach that respects the environment and enhances its qualities.